The mood at IBC2010 was vastly improved from a year ago, when uncertainty overshadowed about the future seemed to be the main theme. But leaving Amsterdam this year, many companies expressed optimism that areas outside of broadcasting will see some business growth in the coming months
    The business communications market looks to be a good target for satellite companies looking for business, as corporate communications networks are being expanded in terms of both capabilities and geography. While the world’s businesses are forced to extend their operations to more and more remote locations, the demand for assured and reliable communications — audio and video — as well as for guaranteed delivery of important data, will be good news for the satellite sector.
    Regionally, companies are looking for growth around the globe, with markets in Africa and Latin America drawing the most interest, while Eastern Europe and Asia also look to have potential in the coming years. The only market that doesn’t seem to excite too many — except for the broadband satellite players — is North America.
    After a few years of trying times, the satellite sector looks poised to embark on its next growth cycle, and with the view now extending up and down the supply chain, it’s easier to share that view.