[Satellite TODAY 09-15-10] Arqiva has signed a slew of deals in the digital cinema market as part of the company’s strategy in providing satellite-based solutions, the company announced Sept. 13.
    XDC, a pan-European cinema distributor, has sold Arqiva’s digital cinema satellite distribution system to five cinema chains operating in Austria, Portugal and Malta. Each site will be fitted with Arqiva’s digital satellite receiver to receive digital cinema packages (feature films, trailers and advertising) as well as live events distributed via Arqiva’s IS905 platform.
    The company has also announced a significant digital cinema deal in the United Kingdom with Empire Cinemas, which has chosen to deploy Arqiva’s digital cinema satellite distribution system for their entire cinema circuit. This will enable all of Empire’s 16 sites in the United Kingdom to receive electronically digital cinema packages and live events distributed by Arqiva. 
    “We believe that satellite-based electronic delivery is the future of cinema distribution as it provides cost-effective, secure and simultaneous distribution of film content to multiple sites. It also enables the distribution of live alternative content which we see as a major growth area and an exciting commercial opportunity for exhibitors,” Arqiva Satellite & Media Commercial Director Barrie Woolston said in a statement.
    Arqiva also said it is making efforts to gain traction in international markets with its VOD technology, which has been primarily used in the United Kingdom. The company begin licensing to third parties the VOD technology that powers its SeeSaw online TV service. The online video aggregation platform will be offered internationally as a bespoke solution configured to meet customers’ specific requirements, or as a more standard product closely aligned with SeeSaw’s functionality.
    Arqiva’s VOD solution is the result of significant investment by both Arqiva and the original Project Kangaroo partners BBC Worldwide, ITV and Channel 4, combined with the technical experience of Ioko, the media and telecoms IP specialist.

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