These words are not new to vendors found on any exhibit floor, but companies are hearing those demands from customers more than ever. The requests are being driven, ultimately, by demands from the consumer and corporate end users.
   On the entertainment side, the evolution of video entertainment from SD to HD and now the beginning of the move to 3-D, is forcing content distributors and platform operators to finds ways to push content to an ever-growing number of platforms. On the corporate side, users are seeking always-on communications networks that connect even the most remote business operations and guarantee full delivery of valuable information in a timely fashion.
   The common theme is that more information is being squeezed through the delivery pipes. Customers are seeking the latest in compression technologies to help ensure the most efficient use of the valuable bandwidth, but at the same time, none of the information can be lost during the delivery.
   The requests aren’t exactly simple, but fortunately for the end users, the vendors continue to provide the answers. Of course, meeting these demands will not exactly satisfy the customer; it will only have them coming back for more.