[Satellite TODAY 06-18-10] BT‘s Media and Broadcast division has entered a five-year strategic alliance with RRsat Global Communications Network to combine RRsat’s content management and global distribution services over satellite, fiber and IP with BT’s global media network and existing satellite portfolio, the companies announced June 17.
    Each company has agreed to invest between 5 and 10 million British pounds ($7.4 million to $14.8 million) of additional business into the other party.
    RRsat will gain access to BT’s media switch in London linking in to its global media network, satellite services and offering dedicated bandwidth for short-term event coverage, while BT will leverage RRsat’s global network to offer extensive distribution coverage using over 50 satellite platforms in more than 150 countries.
    “This is an important step towards the formation of a global ecosystem to support the creation, movement and monetization of content," BT Spokesman Mark Wilson-Dunn said in a statement.