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[Satellite TODAY 06-04-10] Arqiva won a platform deal with Italian digital cinema distributor Microcinema, Arqiva announced June 3.
Microcinema will use Arqiva’s digital cinema platform on the Intelsat IS905 satellite to deliver live alternative content to its network of around 100 cinemas in Italy.
“As alternative content continues to grow in popularity, more and more cinemas are looking for a reliable, cost-effective and easily deployable platform with which to capitalize on this new revenue stream. Arqiva’s IS905 offers excellent capacity and coverage for Europe, ensuring optimum access to alternative content as well as permanent services such as electronic delivery of digital cinema packages,” Barrie Woolston, commercial director at Arqiva Satellite & Media, said in a statement.
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