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[Satellite TODAY 05-10-10] Ericsson is confident that its 3-D TV partnership with ESPN will be a precursor to many more 3-D deals, as the two companies work to incorporate a complete standards-based video processing solution, featuring encoders and receivers, for the ESPN 3-D sports network, Ericsson CTO Giles Wilson told Satellite TODAY.
Wilson, who also serves as Ericsson’s head of product portfolio and TV solutions, has focused Ericsson’s 3-D solutions on content as opposed to DTH delivery, which is a slightly different approach for Ericsson. “We saw that we could bring the most value to our customers in the contribution sector, so that was where the solution was focused,” said Wilson.
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