[Satellite TODAY 02-01-10] BSkyB will preview its upcoming Sky 3D channel with a live broadcast of a U.K. Premier League soccer match to select pubs in the United Kingdom and Ireland, the company announced Jan. 28.
     Sky 3D, scheduled for launch in April, will work with existing Sky+HD boxes and will initially be introduced at no extra cost for customers who subscribe to Sky’s top TV package and the Sky HD pack. 
    “2010 is the year for 3-D TV. People have already embraced 3-D cinema, and because Sky’s 3-D service uses the same kind of technology, we’re confident there will be demand for sport, movies, concerts and drama in 3-D,” Gerry O’Sullivan, Sky’s director of strategic product development said in a statement, said in a statement. 

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