[Satellite TODAY 01-21-10] Dish Network is upgrading its entire platform of SeaChange International Spot advertising insertion systems to meet demand for high-definition ad placements across its North American footprint, Dish Network announced Jan. 20.
    SeaChange, the exclusive ad insertion technology provider for Dish Network, will introduce its Spot 5.0 ad insertion systems to support more than 600 of Dish Network HD and SD channels of commercial delivery.
    “SeaChange is playing a critical role in ensuring that the ads that are sold on the Dish Network platform are played out when and where they are supposed to,” SeaChange Spokesman Sanjiv Moré said in a statement.