[Satellite TODAY 11-11-09] Measat Satellite Systems reached an agreement with Rainbow Media and Ascent Media to distribute Rainbow Media’s Sundance and WE TV channels across the Asia-Pacific region via the Measat-3a satellite, the operator announced Nov. 11.
    Ascent Media will contribute a complete file-based workflow and fully automated playout system, operated in a shared network environment, and will provide the HD  uplink to Measat-3a. The channels will be distributed in both HD and SD.
    “Our collaboration with Rainbow Media dates back to 2007 when Voom HD, the first HD channel on Measat-3, was launched in Asia. The addition of Sundance Channel and WE TV strengthens our position as the leader of HD channel distribution in the region,” Terry Bleakley, Measat vice president of commercial operations, said in a statement.

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