[Satellite TODAY 09-29-09] For Embratel, one of the largest telcos in Latin America, DTH services are a vital component to the operator’s growth strategy. Antonio Joao, executive director of Embratel told Satellite News that his company is banking on a new triple play offering, which Embratel expects will capture 40 percent of the Brazilian DTH pay-TV market share in the next two years.
    “We started the operation in December 2008 and today we have around 100,000 subscribers. Our goal is to keep the growth level in the second semester. We are shooting at a potential target market of 20 million households. We think at the very least there are 10 percent of these households who are legitimate target.  So, our target market is around two million households,” said Joao.

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