[Satellite TODAY 08-27-09] Foxtel has chosen NDS Dynamic’s Audience Measurement System, integrated with TNS Media Research’s RaPidView technology to form a solution to track and analyze audience behavior across its network of live TV, digital video recorder (DVR) usage, on-demand viewing, electronic program guide (EPG) usage and interactive applications, NDS announced Aug. 26.
    The NDS Dynamic system collects enhanced viewing information in homes that have agreed to participate on a measurement panel to assist with advertising and marketing decisions. The audience tracking technology aims to enable Foxtel to introduce future advertising solutions.
   Separately, Multi Channel Network, Foxtel’s airtime sales house, has established an independent company, Multiview Analytics, to operate a home audience panel of 10,000 subscription TV homes.
   Multiview Analytics said it expect the first reports on Foxtel audience behavior to be available in the 2009 fourth quarter.

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