[Satellite Today 07-08-09] Viasat Broadcasting signed a deal with Swedish commercial broadcaster TV4 Group to add TV4 Play to Viasat OnDemand, the company announced July 7.
    Viasat Broadcasting, which operates a number of direct-to-home platforms throughout the Nordic region, launched Viasat OnDemand as an online video streaming service in May 2007, providing a selection of films, sports and TV series for Sweden, Norway and Denmark. In October, it also became the brand name for the on-demand TV service through the recordable digital box ViasatPlusHD for Viasat subscribers in Scandinavia.
    “The agreement with the TV4 Group, following the recent agreement with public broadcaster SVT, puts us in a unique position as the leading content aggregator for catch-up in Sweden for our satellite TV subscribers through their digital boxes. It further fulfils our credo ‘entertainment at your command’,” Hans Skarplöth, CEO of Viasat Sweden, said in a statement.