[Satellite Today 06-02-09] Mobile TV remains an under exploited sector with stakeholders still exploring ways of revenue generation and subsequent revenue sharing, according to a summary released June 1 by a Mobile TV CXO summit.
    The summit, organized by the Cable and Satellite Broadcasting Association of Asia (CASBAA), concluded that the ownership of the mobile TV consumer remains in flux and that standards in mobile TV advertisement will allow content to know the consumer better in order to create, package, market and price content to meet demand.
    Unlimited packages and affordable subscriptions are considered key to maximizing consumer growth. "The opportunities offered by mobile TV are fast evolving, and the mobile services sector continues with its own remarkable growth pattern. Given a base assumption that for every household with a cable or satellite connection there are at least two mobile phone subscribers, the opportunity remains enormous,” Marcel Fenez, chairman of CASBAA, said in a statement.
    Participants in the summit included Dish Network, Microsoft, NBC Universal Speedcast, Viaccess and Zenith Optimedia.