[Satellite Today 06-01-09] SES Americom-New Skies won a multi-year distribution agreement from In Demand for delivery of its NBA League Pass and Major League Soccer’s (MLS) Direct Kick programming packages to cable subscribers across the United States, SES announced June 1.
    Select NBA League Pass games are delivered in high definition as part of a cable package that broadcasts more than 1,000 regional games. The MLS Direct Kick program delivers over 100 professional soccer matches. Both packages are distributed over SES’ AMC-1 satellite.
    In Demand also enlisted SES’ HD-Prime satellites to deliver its full programming lineup, its pay-per-view programming and the digital out-of-market subscription sports packages for Major League Baseball, the NBA, the National Hockey League and MLS.
    SES also will deliver In Demand’s range of video-on-demand products, including first-run movies, original high-definition on-demand content, and the exclusive TV outlet for Howard Stern, via its Howard TV on-demand offering.
    Financial details of the agreement were not disclosed.