[Satellite Today 05-13-09] European satellite radio company Ondas Media, has entered into a commercial agreement with Renault to install satellite receivers in Renault vehicles and its affiliates across Europe, Ondas announced May 13.
    The deal also provides Renault with the opportunity to equip vehicles they manufacture and sell in Eastern Europe and Russia.
    Ondas said the move was motivated by the results of consumer research studies. “…Satellite radio has a strong appeal for all Europeans. Following our deals with BMW and Nissan last year, this agreement with Renault reinforces that every type of car buyer has a high interest factor in our satellite radio service:  80 percent want it in their next car, and 40 percent will subscribe at a reasonable price,” said Dave Krueger, CEO of Ondas, in a statement.