Harris Corp. is beginning a pilot program with McDonald’s that will launch a branded TV channel, delivered via satellite and powered by Harris digital signage solutions, into 20 of McDonald’s fast-food restaurants in the United States, Harris announced April 27.
    The channel is scheduled for launch in May.
    The announcement follows on the heels of two trials at the fast food company’s Viva McDonald’s location on the Las Vegas Strip, and an additional McDonald’s restaurant in Norwalk, Calif.
    Each pilot location will feature Harris digital signage and Harris InfoCaster solutions to manage, monitor and play out digital broadcast-quality video content for the McDonald’s Channel.