Edgeware, a provider of server systems for network deployed on-demand TV, has partnered with set top-box supplier, Avtrex to provide full interoperability for video services delivered over the Internet including, ad-insertion and trick play capabilities, the companies announced April 20.
    Through the partnership, broadcast content is recorded in the network by Edgeware servers and delivered using open Internet protocols to set top boxes and connected televisions running Avtrex client software. The combined Edgeware-Avtrex offering aims to enable operators and content rights owners to quickly build a solution to deliver premium, on-demand video and TV over the open Internet. The companies said the partnership also enables advertising-funded business models via support for dynamic playlists.
    “For Internet TV and video services to move from the PC to the TV, they need to meet the expectations of a premium content service. Working with Avtrex, we can deliver a cost efficient and scalable end–to-end solution including targeted advertizing and full interactivity, based on standard protocols,” said Joachim Roos, founder and CEO of Edgeware, in a statement.