[Satellite Today 12-5-08] BSkyB has launched Sky Player TV in the United Kingdom, the company announced Dec.4.
    Sky Player TV is an online only subscription TV service offering live TV and video on demand. For the first time, consumers can access Sky’s pay TV content online without the need to subscribe to an existing TV-based service. The new service builds on the back of the Sky Player service, which launched in January 2006 as an online movie download service.
    The service can be accessed through any broadband enabled PC or Mac and was developed with the support of Microsoft with its Silverlight and PlayReady technologies supporting the introduction of live streamed channels.