[Satellite Today 10-07-08] Bharti Airtel, an Indian telco, will launch its DTH service, Airtel Digital TV, in India before the end of the week, the company said Oct. 7.
    Airtel Digital TV will be available in 62 cities in India in the first phase of rollout. The company has more than 60 million cellular subscribers in which it can leverage its DTH offer.
    “We believe that the Indian DTH segment offers immense growth potential going forward,” Atul Bindal, president – telemedia services, Bharti Airtel, told Satellite News earlier this year. “Given our deep understanding of Indian customer, we believe that Airtel has created an excellent product offering. With added benefits of Airtel’s strong brand equity and wide distribution network, we are well placed to emerge as a leading player in this segment.”