Microsoft Corp. has unveiled its Mediaroom Advertising Platform, which will allow broadband service providers deploying the Microsoft Mediaroom IPTV software platform to offer targeted, measurable and interactive advertising spots from a single platform, the company said.
     The platform, based on online advertising systems, also lets advertisers and their agencies adjust advertising campaigns in a timely manner on the basis of measured impressions and engagement.
     This is the first advertisement investment focused on TV services for Microsoft. The platform will support advertisement insertion into all TV content formats, including traditional linear television, video on demand and third-party interactive TV applications as well as service-provider-owned assets including the electronic program guide.
     The Mediaroom Advertising Platform will be available in 2009 to service providers deploying Microsoft Mediaroom.