Mobile TV and mobile video services offered over broadcast and unicast distribution are projected to grow almost ten-fold from the end of 2007 to 2013, according to NSR.
     A combination of converging trends will allow mobile TV to experience considerable growth, from an estimated user base of more 57 million at the end of 2007 to 566 million users in 2013, according to “Mobile TV and Mobile Video, 2nd Edition – A Complete 360-degree Analysis. Much of that growth will come from free broadcast services and unicast video as a result of broadcaster involvement in mobile broadcast distribution, 3G network expansion and user/operator involvement in user-generated content and web-mobile social networking integration.
     Global service revenues comprising subscription, advertisement and transactional revenue are projected to reach $9 billion by 2013, NSR said. Advertisement will exhibit the highest growth as a result of the expected proliferation of free broadcast services and ad-supported video.
     Despite the long-term promise of the highly-engaging mobile video advertisement, NSR highlights the embryonic stage of mobile advertisement and believes that by 2013, mobile TV advertising revenue will still be far from reaching its full potential.