NDS launched a suite of advertising solutions that will enable advertisers to target, engage and measure TV audience behavior.
    The new advertising solutions, dubbed NDS Dynamic, will allow TV operators to generate new revenue streams by moving from mass advertising to delivery of targeted and measurable campaigns based on audience profiles. NDS claims that advertisers can create campaigns that deliver broadcast and interactive ads targeted to specific audience profiles with set-top box measurement data to support their decisionmaking.
     The NDS Dynamic suite has three solutions — audience measurement, targeted advertising and interactive advertising. NDS demonstrations will feature a full-targeted ad cycle, hoping to show how NDS Dynamic can be used to create new advertising opportunities that take advantage of the storage capacity on digital video recorders.