From left to right: Joe Milroy, associate publisher of Via Satellite, Robert Bell, executive director of SSPI, and Caleb Henry, junior editor of Via Satellite at SSPI’s 2014 Future Leaders Dinner. Photo: Via Satellite

[Via Satellite 02-12-2015] Via Satellite magazine and its parent company Access Intelligence, have partnered with the Society of Satellite Professionals International (SSPI) on its “How Satellites Make a Better World” campaign. Both Via Satellite and SSPI believe that a greater awareness of the industry and its contributions to the world will lead to greater knowledge of its significance and capabilities, leading to new customers and a reduction in the regulatory pursuit of satellite signal spectrum.

“Expanding the reach and positive message of satellite communications beyond the traditional satellite market has been an initiative for Via Satellite for the past year and a half,” said Joe Milroy, associate publisher of Via Satellite. “We are thrilled to partner with SSPI, a leading industry organization, in an effort to continue and expand on such an important goal.”

Via Satellite has covered efforts by other “How Satellites Make a Better World” partners such as the Global VSAT Forum (GVF), the European Satellite Operators Association (ESOA), the Cable and Satellite Broadcasting Association of Asia (CASBAA) and others on issues impacting the satellite industry. Via Satellite has also covered the pivotal role of satellite in emergency response during crises such as the 2013 Typhoon Haiyan, repairs following the April 27, 2014 Oklahoma tornado, and the global response to Ebola.

“Via Satellite and Access Intelligence have been instrumental to the satellite industry, promoting the diversity of the satellite offering editorially for many years,” said SSPI Director of Development Lou Zacharilla. “The ‘Better World’ promotional partnership allows us to tell more stories about satellite’s reach into the economy, society and industries that will become satellite customers.”

The Satellite Industry Association and World Teleport Association, along with several media outlets and individual corporations are also part of the campaign.