RR Media’s LATAM media center. Photo: RR Media

[Via Satellite 04-13-2016] Israel-based RR Media is opening a new regional Latin America-focused media center based in Miami, Fla. The center will serve content to millions of Hispanic and Portuguese viewers across Latin America, as well as audiences in the U.S. and Canada.

According to RR Media, the new center’s production facility has more than 95,000 square feet, a playout center and Master Control Suites (MCRs) for channel origination, complementing the company’s existing U.S. East Coast facility.

RR Media’s LATAM media center enables access to the company’s full range content preparation, management, playout and delivery services, with diverse, localized content. Services include local ads insertion, multi-format playout and remote uplink to RR Media’s smart global network. More than a dozen channels are already being played out of the Miami Center.

“This new facility enables RR Media to connect both LATAM to the world, and the world to LATAM, enabling our customers to extend their global reach and generate new monetization opportunities. Miami is a perfect gateway for LATAM, providing a talented team with Spanish and Portuguese language capability for creating localized content,” said Dante Neyra, head of Latin America and Hispanic markets at RR Media.