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PRESS RELEASES

Linktone Reports Unaudited Second Quarter 2008 Results

SHANGHAI, China, Aug. 28 /Xinhua-PRNewswire/ -- Linktone Ltd. (Nasdaq: LTON), one of the leading providers of wireless interactive entertainment services to consumers and a provider of advertising services through new and traditional media channels in China, today announced its unaudited financial results for the second quarter ended June 30, 2008.

    Results for the Second Quarter

    -- The Company recorded revenues of $19.1 million, compared with $20.5
       million in the first quarter of 2008 and $11.7 million in the second
       quarter of 2007.

    -- GAAP net loss of $10.6 million, compared with net loss of $4.2 million
       in the first quarter of 2008 and net loss of $3.2 million in the second
       quarter of 2007.

    -- GAAP net loss per fully diluted American Depositary Share (ADS) of
       $0.26, compared with net loss per fully diluted ADS of $0.18 for the
       first quarter of 2008 and net loss of $0.13 for the second quarter of
       2007.

    -- Non-GAAP net loss* of $4.4 million, compared with non-GAAP net loss of
       $4.0 million in the first quarter of 2008 and non-GAAP net loss of $2.9
       million in the second quarter of 2007.

    -- Non-GAAP net loss* per fully diluted ADS of $0.11, compared with non-
       GAAP net loss of $0.17 in the first quarter of 2008 and non-GAAP net
       loss of $0.12 in the second quarter of 2007.

    -- The Company recorded advertising service revenues of $4.6 million,
       compared with $4.0 million in the first quarter of 2008 and $1.6
       million in the second quarter of 2007.

    * Non-GAAP measures exclude certain share-based compensation expense and
      an impairment charge. Please refer to the table at the end of this
      release titled ''Non-GAAP reconciliation" which provides a
      reconciliation between GAAP and non-GAAP financial measures.

''Excluding the one time impairment charge of $6.0 million associated with Linktone's strategic decision to terminate its cooperation agreements with the Chinese Youth League Internet, Film and Television Centre (''CYL'') with regard to Qinghai Satellite Television (''QSTV''), the Company's other operating expenses for the second quarter totaled $6.4 million, which were down 12% from the prior quarter,'' said Michael Li, Linktone's Chief Executive Officer. ''This reduction in operating costs reflects our commitment to cost containment as we look to further streamline the Company and return it to profitability. With the termination of these contracts, the Company can focus on its core wireless and fixed line value-added business, and also leverage PT Media Nusantara Citra (''MNC'') resources to explore synergistic investment opportunities for future growth.'' Mr. Li added, ''Returning back to profitability becomes the top priority for Linktone.''

Second Quarter Revenue Mix

Linktone's second quarter revenue mix includes data-related services (SMS, MMS, WAP, and Java), audio-related services (IVR and CBRT), advertising service and others (casual game and enterprise services).

Data-related services revenue was $6.9 million, representing 36% of total revenues, compared with $7.3 million or 36% for the first quarter of 2008.

    Data-related service breakdowns are as follows:

    -- Short Messaging Services (SMS) revenue represented 21% of total gross
       revenues, compared with 26% for the first quarter of 2008. SMS revenue
       was $4.0 million for the second quarter of 2008, compared with $5.4
       million for the first quarter of 2008.  The reduction in SMS revenue
       was due to a restriction on the service fees that the Company can
       charge to customers as a result of the implementation of a performance
       ranking policy by one of the telecom operators, effective in April 2008.
       Under the policy, service providers are ranked quarterly according to
       certain performance criteria that determine the maximum service fees
       they may charge. The Company's initial ranking resulted in reduced fees
       that Linktone can charge its customers during the quarter. The
       Company's ranking for the third quarter of 2008 has not yet been
       finalized.

    -- Multimedia Messaging Services (MMS) revenue represented 10% of total
       gross revenues, compared with 6% for the first quarter of 2008.  MMS
       revenue was $2.0 million for the second quarter of 2008, compared with
       $1.2 million for the first quarter of 2008.    The sequential increase
       was due to Linktone's strategic focus on promoting higher margin MMS
       services in the second quarter.

    -- Wireless Application Protocol (WAP) revenue represented 3% of total
       gross revenues, compared with 2% for the first quarter of 2008.  WAP
       revenue was $0.6 million for the second quarter of 2008, compared with
       $0.4 million for the first quarter of 2008.

    -- Java gaming (Java) revenue represented 2% of total gross revenues in
       both the first and second quarter of 2008, with revenue in each quarter
       of $0.3 million.

Audio-related services accounted for 37%, or $7.0 million, of total revenues, compared with 40%, or $8.3 million, for the first quarter of 2008. Breakdowns are as follows:

    -- Interactive Voice Response services (IVR) revenue decreased to 22% of
       total gross revenues, compared with 30% for the first quarter of 2008.
       IVR revenue was $4.2 million for the second quarter of 2008, compared
       with $6.2 million for the first quarter of 2008.  The sequential
       decrease was primarily due to the impact of the earthquake in Sichuan
       province in the quarter, after which the State Administration of Radio
       Film and Television prohibited the broadcasting of entertainment
       programs during the mourning period.

    -- Color Ring-Back Tones (CRBT) revenue increased to 15% of total gross
       revenues, compared with 10% for the first quarter of 2008.  CRBT
       revenue was $2.8 million for the second quarter of 2008, compared with
       $2.1 million for the first quarter of 2008.  The sequential increase
       was due to additional promotional activities in the second quarter.

Advertising service revenue accounted for 24%, or $4.6 million, of total revenues in the second quarter of 2008, compared with 20%, or $4.0 million, for the first quarter of 2008. The increase in advertising service revenue was primarily due to a more aggressive pricing strategy of QSTV, and ramping-up of the Company's advertising arrangement with Tianjin Satellite Television (''TJSTV''), which more than offset the adverse impact of the Sichuan earthquake.

Impairment in the value of the Company's assets in connection with its agreements with CYL

The Company's affiliated companies terminated their agreements with CYL with regard to QSTV effective July 1, 2008. The termination of these agreements resulted in an impairment charge of $6.0 million with respect to the Company's investment in QSTV, which has been fully reserved in the second quarter.

Margins, Expenses and Balance Sheet

Linktone's key operating benchmarks and balance sheet items for the second quarter of 2008 include the following:

    -- Gross margin was 9% of net revenues, or gross revenues minus business
       tax, compared with 17% for the first quarter of 2008 and 39% for the
       second quarter of 2007.  The sequential decrease in gross margin was
       due to lower margin from the Company's telecom value-added services as
       a result of the previously mentioned restrictions placed on service
       fees charged to customers and higher costs arising from additional
       revenue sharing arrangements with respect to cooperation projects with
       mobile handset manufacturers to promote the Company's products to their
       customers.

    -- Operating loss was 58% of net revenues, compared with operating loss of
       20% for the first quarter of 2008 and operating margin of 32% in the
       second quarter of 2007.  The sequential increase in operating loss was
       primarily attributed to an impairment charge of $6.0 million during the
       quarter.

    -- Operating expenses totaled $12.4 million, compared with $7.3 million in
       the first quarter of 2008 and $8.0 million for the second quarter of
       2007.  Excluding the impairment charge of $6.0 million, the Company's
       other operating expenses for the second quarter totaled $6.4 million,
       which were 12% lower than those of the first quarter of 2008.  The
       sequential decrease in operating expenses excluding the impairment
       charge was primarily attributable to lower selling and marketing
       expenses and other general and administrative expenses.

    -- Selling and marketing expenses were $3.2 million, compared with $3.8
       million for the first quarter of 2008   and $3.9 million for the second
       quarter of 2007.  The sequential decrease was due to a decrease in
       traditional media advertising as the Company increased its focus on
       cooperation projects with mobile handset manufacturers as mentioned
       above in the second quarter. The expenses related to such projects are
       included in cost of sales.

    -- Product development expenses were $0.7 million, compared with $0.8
       million for the first quarter of 2008 and $1.5 million for the second
       quarter of 2007.

    -- Other general and administrative expenses were $2.5 million, compared
       with $2.7 million for the first quarter of 2008 and $2.6 million for
       the second quarter of 2007.  The sequential decrease was primarily due
       to lower professional fees incurred for the quarter.

    -- Cash and cash equivalents, as well as short-term investments available
       for sale, totaled $105.3 million, compared with $39.7 million for the
       first quarter of 2008.  The increase in cash and cash equivalents was
       primarily due to the strategic investment of $68.4 million received
       from MNC in April 2008. Net cash outflow from operations totaled $2.6
       million and was mainly attributable to the operating loss from the
       Company's advertising business.

    -- Days sales outstanding, the average length of time required for the
       Company to receive payment for services delivered, were 69 days as of
       the end of the second quarter of 2008, compared with 58 days at the end
       of the first quarter of 2008.  The sequential increase was due to
       lengthening of the collection period from the Company's telecom value-
       added business.

Third Quarter 2008 Outlook

For the third quarter ending September 30, 2008, Linktone expects gross revenue to be approximately $18.0 to $19.5 million, with WVAS and game revenues to be between $14.0 and $15.0 million and advertising revenues to be between $4.0 and $4.5 million.

Use of Non-GAAP Financial Measures

The reconciliation of GAAP measures with non-GAAP measures for net loss and net loss per fully-diluted ADS included in this press release is set forth after the attached financial statements. Linktone believes that the supplemental presentation of adjusted net loss and net loss per fully diluted ADS, excluding the effect of share-based compensation expense and provisions for impairment, provides meaningful non-GAAP financial measures to help investors understand and compare business trends among different reporting periods on a consistent basis, independently of share-based compensation and items not indicative of the Company's future ongoing operating results. Thus, the non-GAAP financial measures provide investors with another method for assessing Linktone's operating results in a manner that is focused on the performance of its ongoing operations. Linktone management also uses non-GAAP financial measures to plan and forecast results for future periods. Readers are cautioned not to view non-GAAP results on a stand-alone basis or as a substitute for results under GAAP, or as being comparable to results reported or forecasted by other companies, and should refer to the reconciliation of GAAP results with non-GAAP results located after the financial statements.

Today's Conference Call

As previously announced, Linktone management plans to host a conference call to discuss its second quarter 2008 financial results at 9:00 p.m. Eastern Time on August 28, 2008 (6:00 p.m. Pacific Time on August 28, 2008 and 9:00 a.m. Beijing/Hong Kong Time on August 29, 2008). The dial-in number for the call is 800-218-0713 for U.S. callers and 303-262-2131 for international callers. Chief Executive Officer Michael Li and Chief Financial Officer Jimmy Lai will be on the call to discuss the quarterly results and highlights and to answer questions from participants. A replay of the call will be available through 11:59 p.m. Eastern Time on September 11, 2008. To access the replay, U.S. callers should dial 800-405-2236 and enter passcode 11118495#; international callers should dial 303-590-3000 and enter the same passcode.

Additionally, a live webcast of this call will be available on the Linktone web site at http://english.linktone.com/aboutus/index.html . An archived replay of the call will be available for 90 days.

About Linktone Ltd.

Linktone Ltd. is one of the leading providers of wireless interactive entertainment services to consumers and advertising services to enterprises in China. Linktone provides a diverse portfolio of services to wireless consumers and corporate customers, with a particular focus on media, entertainment and communications. These services are promoted through the Company's and our partners cross-media platform which merges traditional and new media marketing channels, and through the networks of the mobile operators in China. Through in-house development and alliances with international and local branded content partners, the Company develops, aggregates, and distributes innovative and engaging products to maximize the breadth, quality and diversity of its offerings.

Forward-Looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: changes in the policies of the PRC Ministry of Industry and Information and/or the telecom operators in China or in the manner in which the operators interpret and enforce such policies, including policies which reduce the prices the Company may charge customers; the risk that other changes in Chinese laws and regulations, including without limitation tax and media-related laws or laws relating to the usage of telecom value-added services, or in application thereof by relevant PRC governmental authorities, could adversely affect Linktone's financial condition and results of operations; the risk that Linktone will not be able to compete effectively in the telecom value-added services market in China for whatever reason, including competition from other service providers or penalties or suspensions for violations of the policies of the telecom operators in China; the risk that Linktone will not be able to realize meaningful returns from strategic partnerships, including its cooperation with TJSTV, or may be required to record additional provisions for impairments in the value of the Company's investments in such partnerships; the ability of the Company to effectively implement its cross-media strategy in China or become an established player in other markets, including the ability of the Company to effectively pursue advertising and cross-selling opportunities with MNC with which the Company has no experience; the risk that current or future appointees to Linktone's management are not effective in their respective positions; the difficulty in locating and recruiting suitable candidates for middle and senior management positions; the risk that Linktone will not be able to develop and effectively market innovative services; the risk that Linktone will not be able to effectively control its operating expenses in future periods or make expenditures that effectively differentiate Linktone's services and brand; and the risks outlined in Linktone's filings with the Securities and Exchange Commission, including its registration statement on Form F-1 and annual report on Form 20-F. Linktone does not undertake any obligation to update this forward-looking information, except as required under applicable law.




                                  LINKTONE LTD.
                           CONSOLIDATED BALANCE SHEETS
                       (In U.S. dollars, except share data)

                                               December 31,        June 30,
                                                   2007              2008
                                                (audited)         (unaudited)
    Assets
    Current assets:
        Cash and cash equivalents               39,325,584        100,701,884
        Restricted cash                            320,938             95,952
        Short-term investments                   2,315,334          4,552,368
        Accounts receivable, net                10,164,756         12,292,119
        Tax refund receivable                      710,683          1,467,828
        Deposits and other receivables          12,772,061          7,924,607
        Deferred tax assets                      1,161,652          1,381,962
    Total current assets                        66,771,008        128,416,720

    Property and equipment, net                  2,258,814          1,212,689
    Intangible assets                            1,691,554          1,155,403
    Goodwill                                    14,611,620         14,611,620
    Deferred tax assets                            608,676            203,773
    Other long-term assets                       4,403,266            644,498

    Total assets                                90,344,938        146,244,703

    Liabilities and shareholders' equity
    Current liabilities:
        Tax payable                              2,774,827          3,320,827
        Accrued liabilities and other
         payables                                9,273,532         12,975,421
        Deferred income                            857,812            979,781
        Deferred tax liabilities                   644,958            540,076
    Total current liabilities                   13,551,129         17,816,105

    Total liabilities                           13,551,129         17,816,105

    Minority interests                             108,066            108,066

    Shareholders' equity
         Ordinary shares ($0.0001 par
          value; 500,000,000 shares
          authorized, 240,291,330 and
          420,636,230 shares issued and
          outstanding as of December 31,2007
          and June 30, 2008)                        24,029             42,063
        Additional paid-in capital              72,202,172        136,164,877
        Statutory reserves                       2,360,408          2,360,408
        Accumulated other comprehensive
         income:
        Cumulative translation
         adjustments                             4,717,115          7,161,764
        Accumulated losses                      (2,617,981)       (17,408,580)
    Total shareholders' equity                  76,685,743        128,320,532

    Total liabilities and shareholders'
     equity                                     90,344,938        146,244,703



                                  LINKTONE LTD.
         CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
                      (In U.S. dollars, except share data)

                                                 Three months ended
                                         June 30,     March 31,    June 30,
                                           2007         2008         2008
                                        (unaudited)  (unaudited)  (unaudited)
    Gross revenues                       11,666,945   20,521,742   19,112,222
    - WVAS and others                    10,083,825   16,532,115   14,505,327
    - Advertising                         1,583,120    3,989,627    4,606,895
    Sales tax                              (483,820)    (660,198)    (590,249)
    - WVAS and others                      (375,330)    (605,657)    (513,200)
    - Advertising                          (108,490)     (54,541)     (77,049)
    Net revenues                         11,183,125   19,861,544   18,521,973
    - WVAS and others                     9,708,495   15,926,458   13,992,127
    - Advertising                         1,474,630    3,935,086    4,529,846
    Cost of services                     (6,830,018) (16,486,395) (16,871,655)
    - WVAS and others                    (3,431,080)  (8,082,042)  (8,347,625)
    - Advertising                        (3,398,938)  (8,404,353)  (8,524,030)
    Gross profit                          4,353,107    3,375,149    1,650,318
    - WVAS and others                     6,277,415    7,769,737    5,644,502
    - Advertising                        (1,924,308)  (4,394,588)  (3,994,184)
    Operating expenses:
        Product development              (1,496,688)    (782,226)    (689,664)
        Selling and marketing            (3,898,656)  (3,856,649)  (3,231,905)
        - WVAS and others                (3,188,264)  (2,907,037)  (2,195,416)
        - Advertising                      (710,392)    (949,612)  (1,036,489)
        Other general and
         administrative                  (2,575,546)  (2,708,253)  (2,518,075)
    Provisions for impairment                    --           --   (6,014,946)
    Total operating expenses             (7,970,890)  (7,347,128) (12,454,590)
    Loss from operations                 (3,617,783)  (3,971,979) (10,804,272)
    Interest income                         297,848       84,981      489,655
    Other income                            204,675       61,857      172,944
    Loss before tax                      (3,115,260)  (3,825,141) (10,141,673)
    Income tax benefit/(expense)            (78,904)    (382,114)    (441,671)
    Net loss                             (3,194,164)  (4,207,255) (10,583,344)
    Other comprehensive income:             768,515    1,577,959      866,690
    Comprehensive loss                   (2,425,649)  (2,629,296)  (9,716,654)

    Loss per ordinary share:
       Basic                                  (0.01)       (0.02)       (0.03)
       Diluted                                (0.01)       (0.02)       (0.03)

    Loss per ordinary ADS:
       Basic                                  (0.13)       (0.18)       (0.26)
       Diluted                                (0.13)       (0.18)       (0.26)

    Weighted average ordinary shares:
       Basic                            239,221,415  240,291,330  414,560,745
       Diluted                          239,221,415  240,291,330  414,560,745

    Weighted average ADSs:
       Basic                             23,922,142   24,029,133   41,456,075
       Diluted                           23,922,142   24,029,133   41,456,075


                                  LINKTONE LTD.
         CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
                      (In U.S. dollars, except share data)

                                                     Six months ended
                                                 June 30,          June 30,
                                                   2007              2008
                                               (unaudited)       (unaudited)
    Gross revenues                              25,859,960        39,633,964
    - WVAS and others                           23,673,411        31,037,442
    - Advertising                                2,186,549         8,596,522
    Sales tax                                   (1,047,958)       (1,250,447)
    - WVAS and others                             (877,198)       (1,118,857)
    - Advertising                                 (170,760)         (131,590)
    Net revenues                                24,812,002        38,383,517
    - WVAS and others                           22,796,213        29,918,585
    - Advertising                                2,015,789         8,464,932
    Cost of services                           (14,412,106)      (33,358,050)
    - WVAS and others                           (9,103,100)      (16,429,667)
    - Advertising                               (5,309,006)      (16,928,383)
    Gross profit                                10,399,896         5,025,467
    - WVAS and others                           13,693,113        13,414,239
    - Advertising                               (3,293,217)       (8,388,772)
    Operating expenses:
        Product development                     (3,004,505)       (1,471,890)
        Selling and marketing                   (9,522,511)       (7,088,554)
        - WVAS and others                       (8,280,860)       (5,102,453)
        - Advertising                           (1,241,651)       (1,986,101)
        Other general and administrative        (5,521,263)       (5,226,328)
    Provisions for impairment                           --        (6,014,946)
    Total operating expenses                   (18,048,279)      (19,801,718)
    Loss from operations                        (7,648,383)      (14,776,251)
    Interest income                                537,678           574,636
    Other income                                   298,975           234,801
    Loss before tax                             (6,811,730)      (13,966,814)
    Income tax benefit/(expense)                   239,062          (823,785)
    Net loss                                    (6,572,668)      (14,790,599)
    Other comprehensive income:                  1,140,279         2,444,649
    Comprehensive loss                          (5,432,389)      (12,345,950)

    Loss per ordinary share:
       Basic                                         (0.03)            (0.05)
       Diluted                                       (0.03)            (0.05)

    Loss per ordinary ADS:
       Basic                                         (0.27)            (0.45)
       Diluted                                       (0.27)            (0.45)

    Weighted average ordinary shares:
       Basic                                   239,218,687       327,426,038
       Diluted                                 239,218,687       327,426,038

    Weighted average ADSs:
       Basic                                    23,921,869        32,742,604
       Diluted                                  23,921,869        32,742,604



                                  LINKTONE LTD.
                             NON-GAAP RECONCILIATION
                      (In U.S. dollars, except share data)

                                                 Three months ended
                                         June 30,     March 31,    June 30,
                                           2007         2008         2008
                                        (unaudited)  (unaudited)  (unaudited)

    Net loss                             (3,194,164)  (4,207,255) (10,583,344)
    Stock based compensation expense        335,375      213,333      177,361
    Provisions for impairment                                       6,014,946
    Non-GAAP net loss                    (2,858,789)  (3,993,922)  (4,391,037)

    Non-GAAP diluted loss per share           (0.01)       (0.02)       (0.01)
    Non-GAAP diluted loss per ADS             (0.12)       (0.17)       (0.11)
    Number of shares used in diluted
     per-share calculation              239,221,415  240,291,330  414,560,745
    Number of ADSs used in diluted
     per-share calculation               23,922,142   24,029,133   41,456,075


                                  LINKTONE LTD.
                             NON-GAAP RECONCILIATION
                      (In U.S. dollars, except share data)

                                                     Six months ended
                                                 June 30,          June 30,
                                                   2007              2008
                                               (unaudited)       (unaudited)

    Net loss                                    (6,572,668)      (14,790,599)
    Stock based compensation expense               678,988           390,694
    Provisions for impairment                                      6,014,946
    Non-GAAP net loss                           (5,893,680)       (8,384,959)

    Non-GAAP diluted loss per share                  (0.02)            (0.03)
    Non-GAAP diluted loss per ADS                    (0.25)            (0.26)
    Number of shares used in diluted
     per-share calculation                      239,218,687      327,426,038
    Number of ADSs used in diluted
     per-share calculation                       23,921,869       32,742,604




    For more information, please contact:

    Investor Relations
     Serena Shi
     Linktone Ltd.
     Tel:   +86-10-5108-8234
     Email: serena.shi@linktone.com

     Brandi Piacente
     The Piacente Group, Inc.
     Tel:   +1-212-481-2050
     Email: brandi@thepiacentegroup.com

SOURCE Linktone Ltd.


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