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PRESS RELEASES
THALWIL, Switzerland, August 28 /PRNewswire/ -- u-blox Holding AG today
announced that Microsoft Corporation selected its latest positioning engine,
u-blox 5, for a new "GPS Locator" USB stick. The "GPS Locator" USB stick will
be bundled with the next release of MapPoint, Microsoft's business travel and
map software package.
The new u-blox 5 GPS chipset is a highly integrated, cost-efficient GPS
engine that offers users accurate positioning in a small package without
compromising on performance. GPS devices are often bulky and too big to
connect to a notebook without a USB cable. With u-blox' innovative u-blox 5
GPS chipset, Microsoft was finally able to overcome this problem, offering
users a compact, easy to use GPS-enabled USB stick that feels very much like
memory sticks they are used to.
The "GPS Locator" USB stick provides users with reliable positioning and
a USB 2.0 port for fast and easy data transfer all in one tiny package that
easily plugs into any computer.
Microsoft expects that this bundled solution, leveraging on Microsoft's
leading location software with u-blox' GPS excellence, will further expand
the market reach of MapPoint.
"We are very proud that Microsoft uses u-blox 5 for its new MapPoint
package," said Nikolaos Papadopoulos, President of u-blox America. "The
ultra-fast start-up time of the u-blox 5 positioning engine, added to the
engine's high sensitivity, as well as cost and space efficiency make it ideal
for mass-market applications like Microsoft's innovative MapPoint location
product."
The 2009 edition of MapPoint with u-blox 5-based "GPS Locator" USB Stick
is expected to be on the shelves in August 2008.
(A high-resolution picture is available from
http://www.u-blox.com/news/microsoft_usb.jpg)
About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.
About u-blox
u-blox is a fabless semiconductor positioning solutions provider for the
automotive, mobile communications and infrastructure markets. u-blox develops
chips and complete modules based on the Global Navigation Satellite Systems
(GNSS) including GPS and GALILEO. Founded in 1997 and headquartered in
Switzerland, the u-blox group is listed on the SWX Swiss Exchange and has
offices in the USA, in Singapore, Hong Kong, China, Taiwan, Korea and Japan.
For more information, please visit http://www.u-blox.com.
Microsoft Contacts
Raymond Sam, Senior Development Lead
Phone: +1-425-882-8080
E-Mail: raysam@microsoft.com
u-blox Contacts
Nikolaos Papadopoulos, President u-blox America, Inc.
Phone: +1-703-483-3184
E-Mail: nikolaos.papadopoulos@u-blox.com
Jean-Pierre Wyss
Chief Financial Officer
Phone: +41-44-722-74-20
E-Mail: jean-pierre.wyss@u-blox.com
SOURCE u-blox AG
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